Challenge.
Supporting the Cannes Film Festival team in their reflection on the redesign of their digital ecosystem and editorial and format strategy. On the agenda: the redesign of the Cannes Film Festival website and the creation of the Cinéma de Demain website.
- A simplified user experience, with a platform that adapts to offer the most relevant content
- Improving the user experience
- Dedicated sections to highlight selections, juries and awards
- A focus on mobile use
- Connecting with the new corporate identity
Our intervention.
- Daily consultancy and support for the Cannes Film Festival’s digital team in their inspirations and ambitions
- Project management: manage the site redesign project with the technical and com teams (choice of agency, specs, monitoring of production stages, acceptance)
- Provide guidelines for content hierarchy and navigation (architecture, menus, CTAs, etc.)
- Experience design
- Workshops on content and structure
- Consultancy and strategy in new storytelling and social media
- Brainstorming and mind mapping,
- And, as always, a lot of listening
Our deliverables.
- Audit and Mindmaps
- Simplified content structures Wireframes
- Wireframes
- Technical and functional specifications
