Break the silence
Our work on this project? Arnaud handled the digital strategy, with a specific focus on social media distribution.
PianoTeller was a participatory event where every spectator had a role in co-creating content. The numerous reactions gathered on social media were streamed live on the website www.thepianoteller.com using the hashtag #PianoTeller.
Challenge.
In 2014, on the occasion of the Fête de la Musique in Paris, ACF wanted to participate in the event by creating an installation where Parisians could engage in a moment of exchange and sharing.
Idea.
For the Fête de la Musique in Paris, 84.Paris, on behalf of Action Against Hunger, conceived a musical and interactive installation: 4 pianos connected to the heart of the capital. Through the notes, you would tell a story that would be displayed on a screen… From the first intervention with the Afghans to the Central African crisis, relive 35 years of humanitarian commitment! A way to demonstrate that awareness can be playful and creative.
Action Against Hunger and 84.Paris created The Pianoteller, a poetic and musical installation that illustrates the humanitarian actions of the NGO carried out worldwide over the past 35 years. Kudos to 84paris.com!
